Attention: Salon Owners
How to get absolute certainty on where your salon is going and what you need to do to get there — in 90 days. Guaranteed.
You'll walk away with your 5-Year Lifestyle-First Business Plan, your 12-Month Profit & Pricing Strategy, and your 12-Month Marketing Plan. No guesswork. No fluff. Just a bespoke plan you can actually follow, built with you, tailored to your ambitions.
Inside, you'll discover...
- Why you're working harder than ever but your bank balance hasn't moved in 18 months
- The real reason your takings are up but your account is empty (and no, your accountant can't explain it)
- How your suppliers are quietly eating your profit margins while they make you feel like they're doing you a favour
- Why social media is wasting your time while your email list could be a goldmine
- How adding more services to your price list is actually making you less money
- Why that 5% price increase didn't make a damn bit of difference
Here's what nobody talks about.
You're tired. Not just end-of-the-week tired — bone-deep, what's-the-point tired.
You opened your salon for freedom. Control. To build something that was yours. And somewhere along the way, it became a trap you can't escape. Where's the freedom? Where's the control?
You're the first one in, last one out. You're the one who covers when someone calls in sick. You're the one lying awake at 2am wondering how you'll make payroll. The business can't survive a single day without you — and that's not a badge of honour, it's a prison.
Meanwhile, your staff clock off and forget about work. Some of them earn more per hour than you do. You could stack shelves at Lidl for better money and actually get two days off.
And it's not like you haven't tried.
You've bought the online courses you never quite finished. You've used pricing calculators that made breaking even sound like success. You've wallowed in the pit of self-pity that is an industry Facebook group. You've listened to loud-mouth "gurus" who've never worked a day in a salon in their lives.
None of it worked. Because none of it was built for you, for your salon, for your life.
Every January you start with high hopes. Maybe even clear goals this time. And every December you look back and realise you're two steps behind where you started. Again.
Who motivates the boss? Who's got your back?
Nobody. Until now.
This is 1:1 Ultimate Clarity.
You've thought about getting help before. Maybe you've looked at coaching, consultants, courses. But something always stopped you.
You weren't sure where to start — or what you'd even ask for help with. You didn't want to sign up for something that drags on for months, bleeding money while you wait for results that never come. And you definitely didn't want to join another bloody WhatsApp group full of strangers comparing horror stories.
This isn't that.
90 days. Fixed price. Done.
No ongoing retainer. No monthly calls that drift into year two. No renewal — because there is no renewal. We work together for 90 days, you walk away with a complete plan, and that's it.
Three essential business assets. Guaranteed.
Your 5-Year Lifestyle-First Business Plan
Where you're going and why it matters to your life, not just your business.
Your 12-Month Profit & Pricing Strategy
The numbers that actually work, not a calculator that tells you breaking even is fine.
Your 12-Month Marketing Plan
What to do, when to do it, and how it connects to your goals. Not "maybe try Reels."
A bespoke plan you understand. A tailored plan you can follow. Built with you — not handed down from someone who's never run a successful salon business or balanced the till at closing time.
Who's got your back? Me. Phil Jackson.
I've been in this industry since 1999. Not as a consultant parachuting in with theories — in the trenches, building businesses, making the same mistakes you're making now, and figuring out what actually works.
27 years. Over 100 salons helped to build membership programmes that generate real, recurring revenue. Winner of the Creative Head Most Wanted Award for Innovation. Editor and contributor at Salonpreneur Magazine. Over 200 episodes of the Build Your Salon podcast.
But here's what actually matters:
I know what it's like to stare at a bank balance that doesn't reflect how hard you've worked. I know what it's like to feel trapped by the thing you built. And I know what it takes to fix it — because I've done it, and I've helped others do it too.
This morning, Emma posted this in my community:
Emma Gatt
"My target this year was £160k. Finished off the year at £163,494.
£15k up on last year.
Write those goals & Set the numbers 🎉
Happy New Year xx"
That's what clarity does. That's what a plan does. That's what working with someone who actually gives a shit does.
What changes when you have a plan:
- No more winging it: you'll know exactly what to do and when to do it
- Get your mojo back: remember why you started this in the first place
- Money stops being scary: you'll finally understand your numbers and know what to charge
- Freedom built in: a plan designed around your life, not a business that owns you
- Self-respect: stop running a hobby, start building something you're genuinely proud of
- Reach your potential: and prove to yourself you were right to believe in it
1:1 Ultimate Clarity
90 days of focused, private coaching with me.
No group calls. No WhatsApp noise. No endless modules to work through alone. Just you, me, and a plan built specifically for your salon and your life.
At the end of our 90 days together, you'll walk away with:
Your 5-Year Lifestyle-First Business Plan
Exactly where you're going - and why it matters to your life, not just your business.
Your 12-Month Profit & Pricing Strategy
The numbers that actually work. What to charge, where your profit is leaking, and how to fix it.
Your 12-Month Marketing Plan
What to do, when to do it, and how it all connects to your goals. No fluff. No "maybe try Reels."
Three essential business assets. Built with you. Yours to keep forever.
Let's talk about what this is actually worth.
Your investment:
£1,900 + VAT
This isn't priced cheap. It's priced seriously.
Seriously enough that you'll pay attention. Seriously enough that you'll put the work in. Seriously enough that you'll actually follow the plan we build together.
It's designed for established salons ready to grow - or ambitious owners with big plans who are done playing small.
And here's the truth: I've priced it keenly because I know what happens next. Once you've got clarity, once you've got momentum, once you've seen what's possible - picking up the phone next year is a no-brainer.
This isn't a hard sell. It's a bet on you coming back.
I only take on 3 clients per month.
This isn't a marketing tactic. It's maths.
The first few weeks of Ultimate Clarity are intensive. I'll be deep in your business: your numbers, your pricing, your marketing, your goals. Gathering information. Asking questions. Building something that actually fits.
That level of commitment takes time. And there's only one of me.
Three clients a month. That's it. If January's full, you'll wait until February.
The Guarantee
You will walk away with your 5-Year Lifestyle-First Business Plan, your 12-Month Profit & Pricing Strategy, and your 12-Month Marketing Plan within 90 days.
If you don't, I'll keep working with you for free until you do.
Ready to finally have a plan?
Book a free 30-minute consultation call with me. No pressure, no pitch - just a conversation.
We'll talk through where you are right now, start to uncover the gaps in your current plans, and make sure we're a great fit to work together.
If we are, I'll show you exactly how Ultimate Clarity will get you the results you deserve.
Book Your Free CallP.S.
90 days. Three essential business assets. A plan built with you, tailored to your ambitions. £1,900 + VAT.
You've read this far because something needs to change. Another year of winging it, grinding, and hoping things get better isn't a plan - it's a slow death.
The call is free. The clarity could change everything.
Book Your Free CallFAQs
Is there a split payment option?
Yes - we can discuss this on the call.
Who is this for?
Salon owners in hair, beauty, or aesthetics who are ready to stop winging it and start building something they're proud of.
Do I have to start in January?
No, but it makes sense - new year, fresh plan, clean slate. Remember: I only take on 3 clients per month. If January fills up, you're waiting until February.
What form does the coaching take?
1:1 video calls online. In-person sessions are occasionally available at a supplement - we can discuss on the call.
What if I need help beyond 90 days?
If you want help working the plan after we're done, we can talk about that. But there's no obligation, no expectation, and no pressure. The 90 days is a complete solution to producing your plans - you'll walk away with everything you need.
Your plan is waiting.
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