Delegation, Outsourcing and Control in your Salon Business
Is your salon business out of (your) control? Today I want you to take back some of the control in your salon business. There’s been a real buzz word around our industry for quite a few years now, and that buzz word has been outsourcing. Problem is, I think we may have gone a little bit…
How to survive Salon Trade Shows
Salon Trade Shows – An opportunity or a waste of time? Our industry is served by a small but stable number of salon trade shows. There have been experiments in timing and format, more recently in location too. But they usually have one thing in common: they can either be a massive help or a…
Salon Retail Techniques to Boost Your Profits
Salon Retail – Why Bother? I won’t patronise you by listing the reasons our suppliers and manufacturers give us for salon retail. Let’s just say that from a salontrepreneur’s point of view, it’s your job to: Maximise customer spend, and Sweat every available asset in your business So today I’ll assume you know WHY you…
Your Salon Website 5 Point Healthcheck
Are you neglecting your salon website? I’ve had a rough week. My salon website was hacked. So of course step 1 is to have a nose around – see what everyone else is doing. I’ve got to tell you I’ve been shocked! These are my favourite videos to shoot. Quite simply I can’t be accused…
Salon business ideas – Where to find them?
But stealing is bad, right? I think that innovation is essential for the long term success of your salon. But where can we find salon business ideas when we need them? Where is YOUR muse hiding? You can listen to this episode and download its MP3 FREE here: http://bit.ly/2sr27Df OK, I probably don’t mean ‘steal’. Borrow,…
Salon memberships – Could they work for YOU?
Salon Memberships are on the rise – could they work for you? I’ve had a salon membership programme in my own salon for nearly four years. What’s more, I’ve been helping other salon owners with their own memberships too. That’s because I truly believe salon memberships make great business sense. In this video, I explain the…
Who is in charge in YOUR salon?
Whose strategy is it anyway? The customer is always right. Aren’t they? In terms of customer service, of course they are. But in terms of strategy, your salon’s long-term success? I’m not so sure. It’s important to make sure our customers are happy, but in this week’s video I discuss a worrying trend. I see…
Get MORE from your salon accountant
Your salon accountant is your best friend?! I’ve had a salon for over 15 years. We’ve had good years. And of course, we’ve had bad years too. Similarly, we’ve had good accountants, and terrible ones. What took me a while was to realise there was a link. Get your relationship with your salon accountant right…
Commit Fully and Ignore Your Friends
Inspiration from The Tart with the Cart Poor old Molly Malone. Dragging her wheelbarrow around Dublin and shouting herself hoarse, only to die with a fever. Is she remembered for her shellfish entrepreneurial skills? Her sense of purpose? Nope. She’s commemorated with a saucy statue and is known locally as The Tart with the Cart. I was…
Salon Recruitment 101
Salon recruitment isn’t as tough as you’re making it! Hello and Welcome. I’m going to start today with a little bit of a marketing lesson for you, and it’s going to sound obvious. Bear with me, there is a message which is relevant to salon recruitment coming up very soon. The message that I have…
