Salon Email Marketing – it’s time to fall BACK in love!

Get to grips with salon email marketing with salon coach Phil Jackson

Have you fallen out of love with your salon email marketing? Stopped pressing ‘send’? Or maybe you never got to grips with it in the first place? We’re an industry that is obsessed with social media. In fact we’ve excluded almost everything else from our marketing calendars. So why am I telling you to go…

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Salon Reviews and Testimonials – your Marketing Dynamite!

Salon Reviews and Testimonials

I’ve spoken before about the best way to handle negative reviews you might receive on Facebook or Google. It happens. You can’t leverage social media and digital marketing without putting your head above the parapet. And occasionally that means someone will take a shot. Today, however, I want to be a bit more positive and…

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PREMIUM SERVICES: Are you leaving money on the table?

Use premium services to boost salon turnover and maximise each salon bill

In this video I explain how setting up premium services can boost your salon takings by 10% – without finding a single new customer! NO EXCUSES! You can set up premium services whether you have a big team or you’re a solo operator. Let me tell you more. I know we don’t come into the…

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Salon Retail – How much *should* you stock?

Boost Salon Retail profitability by measuring your speed of sale

Let me start by saying: I have misgivings about salon retail. I’m really not convinced that carrying professional products for retail sale is the amazing financial boost to your business that our manufacturers and suppliers want us to believe in. First, I question the reasons salons give for carrying professional retail. “Because we want to…

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Procrastination – maybe it’s NOT about beating yourself up?

Salon coach Phil Jackson explores why you may need a new approach to tackling procrastination

Oh, the irony! I can’t believe it’s been a YEAR since I recorded any new content. So I’m writing about procrastination. The very hypocrisy! Apologies for that. I feel like I’ve let you wonderful salon owners and managers down very badly. Thing is, a bad hiring decision paired with my tendency to massively over-react resulted…

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Getting stuff done, royally.

Getting Things Done with Implementation Queen Phil Jackson

I have been called many things … Some cruel, some kind and some I choose to assume are kind.  Only because figuring out how they were intended might hurt my brain.  But one that sticks with me and that I’m very proud of was being called “The Implementation Queen” at one of my business groups.  Ignore…

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Salon team meetings. Why bother? And how do you keep them positive?

OK – I’ll admit it.  For the first few years of owning my salon, my salon staff meetings were pretty awful. Thing is, I had only worked in one salon previously.  And in my whole time there, I can recall only two full salon staff meetings.  They were about a year apart but had a familiar…

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[INTERVIEW] Working ON your business (with Adam Turner)

Work on your business with Business coach and salon marketing expert Phil Jackson

What does “Work On Your Business” even mean? There’s a lot of advice out there.  Some of it great.  Some of it . . . questionable.  And even old adages sometimes fly in the face of common sense or best practice.  As salon owners we are old again and again to “Work ON your business,…

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Free salon software – too good to be true?

Free Salon Software with Phil Jackson, Business Coach and Salon Marketing Expert

Is free salon software REALLY free? OK.  I admit it.  I’m a bit of a geek.  Latest gadgets?  No – they’re must-haves.  Digital currency, Alexa, Siri – bring it on.  Computer implant behind my ear?  Sign me up.  I love technology and I can honestly lose hours staring at spreadsheets.  So it’s no surprise that…

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Is your team sabotaging your success?

Is team sabotage ruining your success? With salon marketing expert Phil Jackson

Dealing with team sabotage? Have you had to deal with an employee who tries and sabotages all your efforts? And no matter what you say, this employee will always find a way to undermine you?  Some people on your team might find your decisions as a manager or business owner inconvenient for them.  But this…

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